Arnhem Mode Biennale
Every two years Arnhem Mode Biennale shares fashion’s illustrious past, present and future trough exhibitions, publications and lectures.
SHAPE 2009, third edition
Arnhem, the epicentre of fashion
For a month the centre of Arnhem was literally the core of the third edition of the Arnhem Mode Biënnale. SHAPE was the connecting thread of the greatest cultural fashion event in the world. That year more than 40 fashion labels participated, including Lanvin, Raf Simons, Hussein Chalayan, Jil Sander, Rick Owens, Martin Margiela and Viktor & Rolf. Some 150 garments in Arnhem made it apparent what the aspect of SHAPE signifies and why ‘form’ is so topical in fashion. A high-profile exhibition, satellite presentations, lectures, shows and a magazine provided insight into SHAPE. A wide-ranging cultural scope maked this third biennale intriguing and accessible for everyone.
View PR’s service: general coordinator communications; responsible for the budget process, media planning and production.
2008 - 2010
www.arnhemmodebiennale.com
(photography by Lisa Telussa)
Net-A Styling
As a stylist Annet Veerbeek, driving force behind Net-A, is constantly surrounded by design ranging from fashion, product to food design. It’s not just her styling skill that’s appreciated, but her accessories, initially designed for own use, as well. This give her the idea to make the infamous ‘stylists own’ accessible and came up with Style & Sell. All accessories are made out of vintage basic materials or remainder of quality fabrics. The same goes for the bag line Tasjeblief. Alle products are available thru Net-A’s webshop and studio.
View PR’s service: product copywriting.
2010 - 2010
Espace Enny
Espace Enny is a gallery for contemporary art. Dutch, international operating artists present their work here alongside the up-coming talents. Espace Enny has been described by the renowned Dutch newspaper Het Parool as the ‘largest gallery of the east, by size and reputation.’ With its four exhibition spaces and a beautiful walled garden, there is enough room to present art from various disciplines such as painting, photography, sculpture and design. Espace Enny works with a core group of artists like Lique Schoot, Riette Wanders, Lee Eun Young, Angèle Etoundi Essamba, Karin Bos and Christiaan Paul Damsté. Every six weeks there’s a new exhibition, during which various performances, lectures, tours and dinners are organized. The gallery also consults the artists on contracts and collection development.
View PR’s service: edites and writes press releases, handles requests from the press.
2010 - current
www.espaceenny.nl
Bricks & Buildings: real estate agent
This independent real estate agent stands out in service, genuine interest in its clients and personal consulting on feasible plans how to buy or sell your home in the Rotterdam area. Bricks&Buildings can also help you rent out your property and can support you in your quest for the right commercial buildings. View PR took on the copywriting for the website to ensure that the believe and policy of Bricks&Buildings, that the client comes first and on his terms, was emphasized throughout every page.
View PR’s service: copywriting website
2010 - 2010
www.bricks-buildings.nl
(‘Kubuswoningen’/’Cubic houses’ in Rotterdam photography by thetravelrag.com)
Saartje Prum: Kids store
Saartje Prum is the success story of the sisters Judith and Marielle who run a, in Holland, well known kids store & webshop. It all started in the basement of one of the sisters with just a few pieces of furniture and toys. And in just a couple of years they had to set up an actual shop, because the Saartje Prum products were taking over the house. Saartje Prum stands out with the store because of the styling and presentation. The team makes bold and bright combinations with Saartje Prum’s own furniture and accessories and designs by other brands.
View PR’s service: consultancy and facilitates in a clipping service.
2010 - current
www.saartjeprum.nl
Charlotte Wooning: Subtle and contemporary jewelry
Subtle, contemporary and of quality are characteristics that come to mind when describing jewelry brand Charlotte Wooning. Fashion design graduate Charlotte Wooning started her own jewelry collection in 2005 and has developed a style and unique accessories ever since that emphasize the femininity of the wearer. The pieces are all handmade in Rotterdam, Holland and combine gemstones and precious metals. The collection grows organically with new items added every month. Favorite pieces will stay in collection, while others slowly disappear.
Since 2010 Charlotte also owns her own jewelry store where besides her own collection she sells international brands that share the same characteristics. The store goes by the lovely name Every day is a day to be beautiful and is definitely worth a visit. If not for brands like Hester Zagt, Origami Jewelry, Iniy Sanchez and by Boe, then is has to be for the fresh, vintage interior design.
View PR’s services: gives consultancy, writes press releases and handles requests from the press.
2010 - current
www.charlottewooning.com
www.everydaybeautiful.nl
(Collection Woodwork photograpy by Stella Verdult)
BL-ij: Paper Gifts
Bibi de Lang is an independent graphic designer with her own label BL-ij (‘happy’ in English).
BL-ij designs postcards, stationary, wrapping paper and more tasteful paper goods. The products are made with love for nostalgia, but have a contemporary look and feel. A traditional, folkloric image is always the base of every design, reduced to a simple outline combined with pastel colors and patterns. It makes them a gift to give and to receive. Creating happy BL-ij moments for everyone!
In 2010 Bibi started a studio & paper shop-in-one where she created a whole BL-ij world filled with paper products that inspires her. Besides her own work, the paper store has the ultimate paper goodies from all over the world. From Japanese masking tape and stationery to notebooks from the Norwegian label Darling Clementine and much more. Every two to three months Bibi invites young designers to style and decorate the shop windows with their work, just as long as the work is made from paper. And if you would like a BL-ij postcard customized for a wedding or a baby card you can have that done in the studio.
View PR’s services: gives consultancy and writes press releases
2009 - current
Arnhem Coming Soon: Fashion and Design store
Arnhem Coming Soon is a fashion&design store specialized in Dutch design. The store is an initiative of ArtEZ Institute of the Arts in Arnhem. This academy is widely known for earlier fashion design graduates like Alexander van Slobbe, Lucas Ossendrijver (Lanvin) and Viktor & Rolf. But also product designers as Marcel Wanders, Ineke Hans and Arnout Visser. With the Arnhem Coming Soon store a bridge is created between the education the academy offers and the world of commerce. Students exhibit their work here to expose it to a broader public and get feedback from staff and clients. Arnhem Coming Soon has a wide range of handpicked work from up-coming and established designers. The stream of potential talents keeps flowing and designers keep on innovating. So there is always another designer or design coming soon.
View PR’s services: tightened the overall communication , coordinated and implemented the new website, is editor of the website, set up social media, is editor of the social media, is coordinator for events, handles requests from the press.
2010 - current
www.arnhemcomingsoon.nl
(photography by Sharon Jewison)
Tante Ted: Boys only
Tante Ted (what translates to ‘Auntie Ted’) is an accessories label for boys only. Tante Ted produces textile accessories from bed linen and bedspreads to cushions, but also wall stickers. All collections are theme based and are very graphic. The colors use is mature, but with a childlike perkiness. The prints are simple, but strong. All the ingredients you need to turn a boy’s bedroom into a fresh and perky favorite place to stay. Tante Ted started as an successful single brand, but it’s founder Ted Nuyten, has such a strong sense and feel for what, beyond his own products, complements his vision that he has started to collaborate with other designers and taken up their products in Tante Ted’s webshop. Tante Ted is keen on spotting and combining that what initially would not be considered as a typical accessory for a kid’s bedroom.
View PR’s services: wrote the communication plan, supports in maintaining communication policy, writes press releases, handles requests from the press, assists at fair trade shows and photo shoots facilitates in a clipping service.
2007 - current
www.tanteted.nl
www.tanteted.blogspot.com
