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Monday, November 5, 2012

Red, Rood, Rouge

The most simple concept is often the most powerful one, communication wise. Rood by rENs is one of those concepts. During the Dutch Design Week (DDW) this duo, consisting of designers Renee Mennen & Stefanie van Keijsteren, went all the way and tastefully dipped clothing, carpets and furniture in a Cadmium red, Carmine red, Apple red, Oxblood red, Kraplak red, Vermilion red, Mahoney red, Red Oker, Alizarine red, English red, Bordaux red. Any kind of red you can think of, actually. Normally Rood only consists of a clothing collection of which each garment is unique and characterized by a code, that enables you to track and trace the garment on the website and find out the entire story of your piece of Rood. But because of the DDW rENs was able to fill one of the work spaces of designers Kiki van Eijk and Joost van Bleijswijk creating a whole lot of red. rENs even joined forces with Piet Bergman, a designer turned cook, to whip up a three course red diner. We had to skip that part, but the exit, on the red carpet, was glamorous.

Lisa Telussa

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